Transpromo Mailings Cut Costs and Boost Reach

Posted on by Chief Marketer Staff

Consumers are being more value-conscious in their spending and marketers need to do the same. One option to consider is transpromotional mailings.

Transpromotional mailings (also known as “onserts”) position transactional information alongside a promotional message. This tactic allows mailers to partner the concepts of database segmentation and personalization with the postal/paper cost savings and recency so enjoyed by insert media.

A recent InfoTrends study, “Trans Meets Promo

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