Consumers are being more value-conscious in their spending and marketers need to do the same. One option to consider is transpromotional mailings.
Transpromotional mailings (also known as “onserts”) position transactional information alongside a promotional message. This tactic allows mailers to partner the concepts of database segmentation and personalization with the postal/paper cost savings and recency so enjoyed by insert media.
A recent InfoTrends study, “Trans Meets Promo
Network
