Topic | Personalization

Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels.

While it is still too early to tell the long-term impact of the Gmail tabbed inbox, at least one early study has found a small decline in open rates.

Don’t let social media’s shine blind you to the enduring strength of email. To get more subscribers to opt in to this effective channel, consider using one of those pop-up overlays.

Email open rates rose to 31.1% for the first quarter of 2013, a 13.5% increase over the same quarter last year,

Some 63% of consumers report that personalization is so common that they’ve grown numb to it, while 33% said superficial personalization is one of their top annoyances, according to a report from the Economist Intelligence Unit and Lyris.

Positioned correctly, dynamic content marketing can help marketers carry customers and prospects from email and SMS contacts to engagement on a website and beyond.

A long-term email deliverability plan helped Indigo Books boost open and clickthrough rates.

No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience.

Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%.

Consider this the golden age of data in marketing.