Topic | Personalization

Done right, email personalization is a great thing. Done wrong, it can be creepy and destroy relationships.

Today, making email work is all about flexing creative muscle and finding new ways of leveraging the medium.

How can you assure that your brand’s emails are among the messages that actually land in customers’ inboxes and not in their spam folders?

Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data, both from within and outside the company.

Clever personalization, increased mobility and engaging creative elements were key ingredients in the emails featured in Responsys' 2012 Look Book.

Facebook, Twitter and other social channels may be more glamorous, but smart marketers don't overlook email's role, despite it being a mature channel. Adam Blizter, COO of Pardot, offers five considerations for marketers wanting to successfully use email.

Marketers can boost email conversion rates by coordinating blasts to individual consumers' demonstrated high-engagement times, thanks to a new tool from Epsilon. And the funny part? The inspiration for this (legitimate) system was a trick used by spammers.

Chief Marketer recently talked with Ross Kramer, CEO of Listrak, who shared ideas on ways to grow your email list and improve the performance of your email marketing initiatives.

Spending on, and revenue from, direct marketing channels is up -- but not all channels are equal, according to a new study from the Direct Marketing Association and Winterberry Group.

Here's three tips to make micro-targeted, high ROI trigger email programs a bigger, more profitable portion of your marketing budget.