Topic | Optimization

Walmart is partnering with "The Avengers" by debuting a game that melds the in-store experience with an augmented reality mobile app, called the "Super Hero Augmented Reality."

A couple of recent reports have put some numbers behind the notion that we lean on our mobile phones for much more than just talk these days. Specifically, if you're involved with the travel industry and want to reach a customer base that's lighting out for the territory this summer, you might want to start…

Mobile devices did a lot more than warm a bench in this year's NCAA tournament. A new study finds that 79% of U.S. fans used mobile to get some kind of roundball content-- rising to 91% reach among 18 to 24 year olds.

Hertz is enabling consumers to increase the value of special offers by sharing those promotions with their social networks.

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ExxonMobil is testing a deal with shopping rewards app Shopkick to give gas customers an incentive to pay inside-- and perhaps to pick up a few things before they do.

Harper's Bazaar is testing onserts that address subscribers by name and feature QR codes that click through to an advertiser web site.

Marketers not willing to write off the Android tablet audience are faced with a problem: Which Android device to create those apps for? In March Citibank answered that question by placing its first official Android bet on the Kindle Fire, the tablet launched last September by Amazon.

Marketing through mobile can be very effective, but small, independent mom-and-pop operators don’t always have the budget--or the know-how--to design and implement campaigns on their own.

SuperValu SuperValu is offering customers its first true mobile play with the launch of a custom-built mobile application that it hopes will encourage loyalty.