Topic | Lead generation

To make the decision on whether to outsource or DIY aspects of lead generation, let’s look at the pros and cons.

65% of executives responding to a new survey from gyro and The Fortune Group say that subjective factors that can’t be quantified make a difference when evaluating competing proposals.

Check out these preview interviews with some of the stellar industry experts lined up to speak at B2B LeadsCon and LeadsCon NY.

Channel data management is designed to deliver decision-grade channel intelligence that leads to increased sales and improved incentive program ROI.

RedSeal’s vp marketing Tanya Candia teamed with marketing and sales tech company Colabo to handle their online lead-gen efforts, and now she and her team is making data-driven decisions by connecting real-time data across silos in a self-service fashion.

Are you still using excel sheets to track leads and determine follow-ups? Do yourself a favor, and stop right now.

Despite the best efforts of all involved, there’s often a disconnect between interactions consumers and companies looking to generate leads have online and on the phone.

Sure, digital marketing channels create a plethora of new data and lead gen opportunities for small businesses and franchises. But successfully leveraging that information is a major challenge.

Failing to align the company's corporate culture with B2B branding initiatives can derail a brand.

Every day, marketers talk about connecting to revenue, aligning with sales, and wanting a seat at the table, yet they fail. Why?