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Special Report: B2B Content Marketing
Simply having B2B content isn't enough. To be successful, you need a plan.
Simply having B2B content isn't enough. To be successful, you need a plan.
Millennials will dominate the workforce within the next decade, controlling a projected $170 billion in buying power, according to a new report from the research arm of the BMA.
Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?
Many executives don’t understand what leads are, or how to value them well enough to make smart investment decisions.
Teaching audiences something they may not have know before selling them something is an effective way to build trust and boost conversions.
Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.
Data is an integral and constant component of any successful app marketing campaign.
In today’s world, B2B marketers can no longer focus on lead gen to support the sales pipeline.
The lines may have blurred but there are still key differences between B2C and B2B buyers.
A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company's new leads.