Topic | Lead generation

Billy McCaffrey at WordStream makes a case that being No. 1 isn’t always the best when it comes to PPC ads.

DM Confidential recently chatted with Joeri Weyenberg, vice president of marketing for Kaplan University, to get his thoughts on lead generation best practices in the education space and beyond.

A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business.

Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer's first quarterly strategy guide.

Even after two decades, eight out of 10 media planners still rely on Microsoft Excel as their default application for campaign management, reporting, and analysis. Surprised? You should be.

Raytheon CMO Pam Wickham shares ways defense contractor Raytheon is building B2G relationships in social media.

All by itself, big data doesn’t matter. What matters is the application of big data to accomplish business objectives.

Big data has enabled marketers to enter the consideration set further downstream, creating new opportunities to acquire customers more efficiently with behavioral advertising.

Access Intelligence's DM Confidential is now part of the Chief Marketer network.

If your marketing team plans to take on a significant marketing technology upgrade this year, your most important first step is to build smart business requirements to guide the team.