What to Ask Before Developing Marketing Content
Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.
Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.
How can brand marketers stay ahead of the curve when it comes to the mobile event craze? Here are five helpful tips to consider:
Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.
Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.
Maybe the fact companies worldwide are projecting increased digital marketing spending isn’t all that startling. But newly released survey data provides insight on where exactly all those dollars will be going in 2014.
It’s time marketers look beyond RFM and apply a next-generation formula, namely RPI—Relationship, Persona and Intent.
Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter what this means for marketers.
Marketers should be embracing Google+ for the huge boost it can provide to any local marketing effort. Here's why.
These six tips offer effective ways to use Twitter as a lead generation tool.
In both B2C and B2B marketing, understanding the behavior of Gen Y can help drive increases in email metrics and can positively impact purchase behavior.