Topic | Experiential

You can watch David Beckham score goals in Los Angeles, but if you want him on your mobile phone reminding you to say goodbye, you'll have to go to Hong

McDonald’s is sampling its latest menu addition, the McSkillet Burrito, with a two-day campaign tied to Leap Year.

Forget the Beijing Olympics. The top event destination among sports enthusiasts is this year’s Major League Baseball All-Star game at Yankee Stadium in the Bronx, NY.

Salon Selectives, the line of women’s hair-care products made popular in the 1980s and 1990s by Helene Curtis Inc., has re-launched under new ownership, but with the same bright pink bottles and apple fragrance.

A New York shopping center is giving people an incentive to visit its shops: Free cash.

Virgin Megastores is rolling out digital signage in select stores nationwide to better target customers with promotions and other content while they shop.

In a promotional tie-in with the Sports Illustrated Swimsuit Issue, Taco Bell is giving Web visitors a chance to play virtual shutterbug with an actual SI model.

Losing 245 pounds—and keeping it off—is worth celebrating. That’s what Subway is doing to support the sustained weight loss of its long-time spokesperson Jared Fogle.

Wendy’s is teaming up with Dr Pepper to run an in-store promotion in four markets tied to an upcoming music festival in Austin, TX.

Tecate is expanding its presence as official sponsor of the Toyota Grand Prix of Long Beach, adding its Tecate Light brand as presenting sponsor of the music performances for the race weekend.