Topic | Experiential

Popeyes Chicken & Biscuits has named a Denver man the winner of its recent consumer-generated video contest, which asked customers to show their love of the brand

Unilever has been traveling the globe asking people about the importance of their skin to highlight the benefits of its Vaseline Coca Butter hydrating lotion.

In a move to entice the 18-to 24-year-old crowd back to its restaurants, Denny’s is changing its look to feed its late-night crowd’s appetite for hip music and new food.

Nutrisoda, a maker of nutrient-enhanced sparkling beverages, is once again partnering with non-profit organization Trees for the Future on its “Good Life” tour of West Coast festivals, colleges and retail spots this summer.

Octagon has named Matt Neidl to the position of group director of its multicultural marketing division.

The newly formed Dr Pepper Snapple Group signaled its entry into the increasingly crowded energy drink field with the rollout yesterday of its new Venom beverage brand.

SC Johnson is hitting the road to promote its Scrubbing Bubbles products in Canada with an experiential tour that shows people how its products work in action.

GameStop Corp., the world’s largest video game and entertainment software retailer, has named The Marketing Arm as its promotions agency of record.

Turner Entertainment is advancing its strategy to push more product integration in a trio of deals involving two TBS series.

MGM Consumer Products is using its iconic Pink Panther as the backdrop of a new cause-marketing program to benefit the global breast cancer organization Susan G. Komen for the Cure.