Topic | Experiential

Kraft Foods Lu biscuits has teamed up with fashion designer Erin Fetherston to create limited edition packaging for the French cookie brand

Gillette is giving college football fans a chance to put on a game face for their favorite team, with the winner scoring

The Stop & Shop Supermarket Co. has withdrawn a trademark infringement lawsuit it had pending against rival Whole Foods Market after reaching an agreement with the retailer

Walmart last week launched the Walmart Smart Network, a new system powered by Internet Protocol Television

For college students who may not know much about that renowned NBC sitcom about nothing, Sony Pictures Television is bringing the “Seinfeld” to campuses around the country

NBC has reported a significant increase in merchandise sales during the Beijing summer games over the Torino winter games two years ago

NBC Sports will kick off its Sunday Night Football season with a month-long media blitz in 7-Eleven stores during September to keep its core audience focused on the relatively new network TV football franchise.

In the game of experiential marketing, it isn't always easy to tell just how many points a marketing company scores with its target audience. Objectives,

Nine emerging artists have been given a unique medium on which to showcase their inspirations: tequila bottles. Proximo Spirits, the makers of 1800 Silver

Somewhere, some little girl is prancing around in light blue Keds sneakers decorated with dog bones, an image of a cute pup and the words I love Sadie.