Experiential/Event Headlines
Cartoon Network is staging 2,000 house parties around the country this Saturday to trumpet the primetime debut of the animated “Star Wars: The Clone Wars” on Oct. 3—with clone troopers dropping in on some of them
Kimberly-Clark Corp. has launched a cause-marketing effort tied to its Huggies Baby Wipes and Viva Paper Towels products to help fight breast cancer during October, Breast Cancer Awareness Month
It may come as little surprise, but analysts are predicting a rather grim outlook for retail sales this holiday season
Sears Roebuck and Co. has promoted Don Hamblen to vice president, chief marketing officer
McDonald’s is backing its sponsorship of the upcoming Latin Grammy Awards with a host of promotional activities, including a tour, street parties and a sweepstakes
American Eagle Outfitters is once again rewarding customers with a free movie ticket to those who try on a pair of jeans from its new denim line
Target is tapping into the excitement of New York’s Fashion Week by opening up pop-up stores to sell designer merchandise
AHAVA, the cosmetics company, covered the bodies of three scantily clad models with its “Mud” body treatment earlier this week and set them loose during Fashion Week in New York
The Kroger Co. has teamed up with Nestlé Purina to run a contest and TV special that focuses on ways people and pets improve each other’s quality of life