Coca-Cola Co. Sponsors Commission on Shopper Marketing
As consumers reset shopping habits during the recession, a change that many experts expect to become the norm for the long term
As consumers reset shopping habits during the recession, a change that many experts expect to become the norm for the long term
After February retail sales inched up a by barely a hair, giving retailers a glimmer of optimism, March sales made it clear that consumers are still hunkered down
People don’t really like talking about diapers for adults. And adults who need them don’t always like to accept that fact.
The Mexican brand Tecate is sponsoring an anticipated boxing match in Las Vegas next month on Cinco de Mayo with an integrated program that includes commemorative packaging and a rebate
Sears is repositioning its brand with a new tag line, “Sears. Life. Well Spent”
Sunny Delight Beverages Co. is embarking on two road trips to introduce a new product, SunnyD Smoothies
If you walk into a 7-Eleven there will be no doubt that the theatrical film “X-Men Origins: Wolverine” is about to open in theaters
The Coca-Cola Co. is testing 150 interactive vending machines at Simon Malls in the southeast U.S.
It's time to step on the gas. Brand-tour marketing may be expensive, but there's never been a better time to hit the road
If you want to know what customers are thinking, just ask them. That's what the National Retail Federation is doing in a new partnership with Shop.org and ExpoTV