NBA Events to be Held at Sears/Kmart
As part of a deal between Sears Holdings and the National Basketball Association, a series of events will be held at stores to draw attention to a line of basketball footwear
As part of a deal between Sears Holdings and the National Basketball Association, a series of events will be held at stores to draw attention to a line of basketball footwear
Gatorade Co. is leveraging its longtime relationship with basketball great Michael Jordan to commemorate the star’s induction this fall into the Naismith Memorial Basketball Hall of Fame.
Southwest Airlines has set up an outdoor porch in New York’s Bryant Park to get the word out that it will begin offering service out of LaGuardia Airport on June 28
Can delivering cold cans of a new soda to a group of friends hanging out at a backyard pool party really set off a wave of word-of-mouth chatter about the product that can generate true interest—and sales—in a brand?
And that just might help as Wise brings a whole bunch of potato chips to Citi Field on July 10 to attempt to set the Guinness World Record for the most potato chips ever crunched at once
Volkswagen of America has begun a 19 city mobile tour to showcase its fleet of cars to families attending youth soccer tournaments across the country
7-Eleven, Inc. has begun a month-long campaign to introduces its version of iced coffee with cheeky new marketing that references cup sizes
Ciao Bella is handing out 1 million free samples of its latest frozen dessert product line: single cup servings of gelato and sorbet packaged in a branded cup with a spoon tucked conveniently under the lid
Papa John’s is further immersing its customers in its brand with a new online experience that supports a summer campaign that has the company founder making personal pizza deliveries to customers
Times are tough for families. Mom and dad are constantly droning on and on about the dreaded word: budget. But kids, being kids, still want stuff. So