Sweeps Dos: Tips to Make Your Next Promotion a Winner
DO track consumer trends and develop shopper insights. If you find that your core customers or your best prospects respond more enthusiastically to sweepstakes
DO track consumer trends and develop shopper insights. If you find that your core customers or your best prospects respond more enthusiastically to sweepstakes
Those thinking of creating retail campaigns tailored to African American consumers can get some good ideas from these initiatives, which were done last
Create an emotional connection with African American consumers with appropriate thematic and product partners. Think Partner with brands African American
When so many of your customers log onto the Web in-store, there's a lot of logic in owning the connection. In a move expected when it lifted all fees
Retailer Target has launched a customizable beta version of the weekly deal flier it distributes to 100 million consumers in Sunday papers and to 1.2
You may be surprised by who you see in grocery stores these days. Recent studies reveal that approximately a third of the primary shoppers for groceries and household goods are now men
Each year, as awareness of health and wellness increases, more and more marketers are seeking to leverage this psychological fresh start to promote their brand as a simple solution for back to health
When it comes to targeting Hispanic consumers, most online merchants take an approach that centers on simple translation of their Web site
Moms, Hillshire Farms is throwing down the gauntlet and it kinda smells like ham. Before school gets back in session, the brand is calling on lunchbox-packing
City streets have a well deserved reputation for being filthy. And whether that's a good or bad thing depends on your perspective. GreenGraffiti, a company