It was February when rapper Lupe Fiasco twittered his large base of followers that something big would happen in New York’s Union Square on a certain day. About 2,000 fans gathered, most expecting to see Fiasco perform, but were instead greeted with a ...
Over the last 10 or 12 years at IndyCar racetracks there had been some type of fan village footprint for sponsors, but it was limited and didn’t fit the growth of the sport.
Kraft finds success in its "Tuesday Night Tickets" promotion with American Singles and Minor League Baseball, and building an online community around cream cheese.
More than two-thirds of U.S. consumers say they have downloaded a printable coupon from a Web site, according to a new report from marketing research firm Morpace
Chief Marketer talked to several experts to get their take on where and how B-to-B marketers are spending their money in 2011
Fanta may want its consumers to be “Less Serious,” but the bright and bubbly soda brand is very serious about unleashing its most unified and largest global marketing program to date aimed directly at teens and moms.
More than half of smartphone users look to their phones for some kind of help while shopping, according to new research from market research firm Chadwick Martin Bailey
Depending on where in the U.S. you live, you may or may not know what couscous is. The Near East brand, a marketer of couscous and other specialty side dishes, is about to change that by introducing its first mobile sampling tour.
On Tuesday evening over the course of about 30 minutes a flash-mob video was produced on the Las Vegas strip for both the Miller Light and Bacardi brands. The production was edited down to 2.5 minutes and is now up on YouTube with 1,016 views and counting.
As we know, the healthy lifestyle movement is well underway and promotion is an effective way to build a brand’s credentials whether or not “health” has ever been part of their core positions. Let’s take a look—and lesson—from two distinct, long-established brands with powerful promotional concepts. One, Special K, begins its new messaging with a…
