Topic | Experiential

We know that retail sampling is a great way to incent trial and purchase. But there are pros and cons. Let’s take a look at both sides.

Paper products brand Kimberly-Clark is sending Walmart shoppers on a mobile-fueled race through the aisles with a promotion that taps into the appeal of Disney Pixar’s "Cars 2" animated feature.

Uni-ball has typically been a broadcast kind of brand, running TV spots to show how its pens are better than its competitors—in both price and performance. But the brand has made a major change this year, migrating all of its spending on broadcast media to a social and digital program, supported by an overarching national…

Online consumer goods purchases—particularly among millennials and high-end shoppers—are on the rise. There is a sense of urgency for consumer packaged goods companies to place a strategic priority and to shift their sales and marketing strategies to address this eCommerce tipping point or risk losing both share and relevance. In fact, ecommerce is the fastest…

Tecate, is now the largest beer brand to sponsor boxing matches in the U.S. and this summer it is ramping up that partnership with a Facebook promotion.

JACK MORTON WORLDWIDE: has been named agency of record for General Motors for brand experiences to provide the strategic, creative, design, planning and activation services

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State Farm’s “Cars 2: Agents on a Mission” tour is making 25 stops in large metro markets around the country, offering life-size versions of the car stars as well as interactive games and other activities

This summer, Mountain Dew will return to store shelves some of its most loyal consumers favorite flavors. The beverages will return for a limited engagement as part of the “Back by Popular DEWmand” promotion.

Consumer packaged goods giant P&G has indicated a desire to source 10% of its sales online. Given that it currently sources less than 1%, that sounds like an aggressive goal but one that it is putting its formidable resources against delivering. Many other CPG companies from Kraft, J&J and General Mills to Pinnacle Foods are…