Saffron Road Foods launched one year ago at Whole Foods Market, a good location for a line of halal food products. The brand made its debut in August during the month of Ramadan, the holiest time period for Muslims and in the ensuring year its products proved successful items on store shelves. This month, as…
At the Vermont headquarters of Ben & Jerry’s, we’re always looking for the next fun and funky thing. Whether it’s a flavor with late night’s Jimmy Fallon or a quick turn-around response to a timely opportunity like the legalization of gay marriage. While we hear all the time that “there are no new ideas” and…
When you’re running a promotion for three consecutive years, it’s got to incorporate some freshness. And that is the plan for WWE and 7-Eleven as the convenience stores began a month-long promotion.
WWE and 7-ELEVEN: are underway with their third consecutive summer promotion. During the month of August, customers can purchase WWE collectible Slurpee and Super Big Gulp cups and straws highlighting some of WWE’s biggest stars, including John Cena, The Rock and The Miz. People who buy a Slurpee beverage and a TWIX candy bar can…
Nivea just wrapped a weeklong pop-up event in Vanderbilt Hall in New York’s Grand Central Station.
Ocean Spray is on tour this summer, sampling its products at fairs, festivals and other special events where consumers gather. Millions of samples are being distributed and the brand has designed a number of ways to directly interact with consumers.
Black Friday is coming. That Friday before Thanksgiving has been a boon for retailers, jumpstarting the holiday shopping season by offering door-buster deals starting in the wee hours of the morning to get consumers in a buying mood that hopefully lasts through the New Year. But retailers, eager to replay the day and generate sales,…
Ocean Spray has rolled out freestanding cranberry bog environments in some of the nation’s busiest downtown locales and it has its goofy cranberry farmers on TV to reinforce the benefits of its juice drinks. It runs sweepstakes and recipe contests and drives consumers to retail with coupons. This summer is no different. It’s Ocean Spray’s…
The Apple iPad is cool. As of January, 14.8 million iPads were sold since the device launched in April 2010 so it’s no wonder that tablets have been put to use in big numbers at events. Here’s five tips for maximizing their use.
Food brands across multiple categories are moving towards focusing on what’s actually in (and behind) their products, with a transparency that lets consumers know there’s nothing to hide.
