Topic | Experiential

As marketing times change fast check out these new rules for conducting sampling programs.

It seems like odd fit: a well-known cheese brand, Kraft, sponsoring a popular chili cook off whose rules do not allow for the chefs to use cheese as an ingredient in their competitive recipes.

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One of Estée Lauder's favorite sayings was Tell-a-phone, tell-a-graph, tell-a-woman, based on her strong belief that once a woman tried and liked a product,

Women's apparel marketer Chico's FAS is quite happy using social media to come into the middle of the conversation. With the women-over-40 demographic

Tropicana Trop50 introduced two new flavors this summer Lemonade and Raspberry Lemonade by opening up a lemonade stand in New York City's Times Square.

The increased information accessible through mobile devices flows both ways, and that has created some new challenges for retailers.

Walmart has launched a new annual regional program in California. It began with a wave of the green flag at the Toyota Save Mart 350

Miller High Life is in its second year running a summer promotion to convert competitive brand drinkers, have some fun with loyalists and improve the lives of veteran soldiers.

It’s clear that the growth in CPG is going to be online, and the CPG industry needs to settle upon an industry standard for measuring online presence.