Topic | Experiential

The Febreze brand was looking for a partner and found itself a nice match with Macaroni Kid and its National Costume Swap Day events.

Levi's Mirror, Mirror college tour for Curve ID jeans is offering $10,000 donations to rival schools with the most tour participation.

The 2011 PRO Award judges were impressed enough with Kraft Foods’ “Huddle to Fight Hunger” promotion that won in two categories: Best Cause-Based Promotion and Best Multidiscipline Campaign.

Tony's Pizza is offering on-pack access codes for 5-day rental of a virtual race car in EA's Need for Speed World MMO racing game.

Chrysler and its Dodge brand had people running around the country looking for three hidden Dodge Journey vehicles in a promotion called, “Search Engine for the Real World.”

The four major U.S. pro sports leagues and teams are on track to post a 7.9% increase in sponsorship revenue in 2011.

A new national study from the Shopper Technology Institute has enlightened us on retailer's use of social media.

For every specially marked Miller High Life and Miller High Life Light bottle cap or can tab returned from the purchases of 12-packs of beer Miller High Life donates 10 cents to help “Give a Veteran a Piece of the High Life,” up to $1 million. Miller High Life Brand Manager Brendan Noonan takes us…

Many brands are helping schools improve wellness programs while capitalizing on schools as allies and venues for communicating their product messages.

Numbers were flying, some conflicting, some not, an indicator of the lightning fast pace of mobile marketing. Geoff Ramsey, chief executive office of eMarketer, sorted it all out. One of the things his company does is analyze the massive amount of research around mobile phone use and marketing pumped out from dozens of companies to…