Topic | Experiential

The Top 10 holiday specials shoppers are taking advantage of.

In a first-time deal with the HSN network, the brand is selling the “Make it Delicious Recipe & Coupon Booklet,” that includes 20 top recipes and $30 worth of coupons.

Break The Retail Planning Cycle By Connecting with Shopper Rhythms

The economy’s still shaky and consumers are still nervous about opening their wallets. But that doesn’t mean promotional marketing gets to take a breather. More than ever, the burden remains on marketers to conceive of, execute and measure innovative and convincing promotions that will ultimately help seal the deal. Promo talked with promotional experts about…

Wonder Bread's brand manager talks about its cause marketing promotion that, “7Wonders of the USA Teacher Tour” promotion, that drew more than 3,000 nominations.

Tis' the season for giving and eBay has dreamed up an innovative way for people in New York City and San Francisco to make donations to Toys for Tots.

Hostess is using a gift card as a grand prize in a new contest that it says will “brighten the holiday season” for the winner.

This fall brought positive news for brands within the health and wellness category. Food and beverage companies with a higher percentage of sales from “Better-For-You” products have healthier businesses. Let’s take a look at how four big brands—Dole, Silk, Smart Balance, Whole Foods—have staged promotions to hook consumers on healthy habits then provide long-term support…

Some 62.2% of Americans said that the economy would affect their holiday spending plans, spending a bit less overall. However, many of these consumers plan take advantage of discounts and sales.

Target is part of a growing movement among retailers who want to protect and grow their own brands and differentiate themselves from among competitors by limiting and controlling manufacturers marketing in their stores. Retailers often want control over color, design, placement and creative look and feel. Brands and agencies have taken up the challenge.