Topic | Experiential

Walmart adds "Great For You" icons to hundreds of packages of foods in its stores. Can a healthy seal build loyalty?

The History channel and its agency, Civic Entertainment Group, have converted 5,600 square-feet of space in New York City

Depending on your viewpoint, JC Penney announced Wednesday that it is migrating down

For the ninth consecutive year, Macy

Digital shopper marketing tools are clearly enhancing the consumer shopper experience, both for the marketer as well as the shopper.

Cinnabon Bakeries offers a splash of Cinnabon-flavored coffee creamer from International Delight when customers purchase a cup of coffee.

Norris Scott, the vice president of partnership marketing for NASCAR, talks about attendance, marketing, as well as the new sponsor expectations and how NASCAR is responding.

Chief Marketer talked with Bob Maggiore, newly-named CMO for the Adidas Group's TaylorMade Golf subsidiary, about the challenges and benefits of keeping customers buzzing about your products year-round

At one time, the terms most frequently heard when instore marketers convened were most likely shelf talkers and But two October conferences in Chicago

Kikkoman loves barbeques, Super Bowl tailgate parties, Thanksgiving, Christmas and other special occasions. These key food occasions provide timeframes for the brand to push out recipe ideas for new ways to use its products along with incentives to purchase.