What Do Marketers Want In A DM Conference?
The Direct Marketing Association has spiked two conferences within the past year. Could either have been saved?
The Direct Marketing Association has spiked two conferences within the past year. Could either have been saved?
When it comes to the Hispanic consumer, there's what brand marketers know about this demographic and what retailers know. Here's how to start bringing those two pictures together to create a whole portrait of Hispanic shoppers.
Tecate Light reaps the benefits of a 12 year sponsorship of the Toyota Grand Prix of Long Beach.
For brick and mortar retailers, ecommerce data can provide many relevant and timely indicators of popularity, such as new or increasingly popular search terms, or engagement metrics like dwell time on particular products or categories.
traditionally thought to work at cross purposes, TV spots and price discount campaigns can actually combine to produce heightened sales lift, new research from TRA and dunnhumbyUSA finds.
Scotts lawn care company has a full-on campaign underway that includes TV spots, in-store promos and an important influencer program on Facebook.
SuperValu SuperValu is offering customers its first true mobile play with the launch of a custom-built mobile application that it hopes will encourage loyalty.
Frito-Lay Snacks has partnered with Zynga, the social game creator, to reward players who purchase its products with various in-game virtual items that can be used for game play.
The "Sprite Showdown Amateur Dunk," has a new name this year, the "Sprite Uncontainable Game", and expands its search beyond just basketball players who can slam-dunk.
Bennigan's, the chain of neighborhood pubs serving up Irish hospitality, is running a scratch-to-win promotion for a chance to win a "Pub in a Box."