Topic | Experiential

Brands use social media to measure event activation and amplify the message.

Social media use is exploding among retailers. How are they using it?

Carl

More purchase decisions than ever before, 76%, are being made in stores. Here are five key findings to note when developing and implementing shopper programs: POPAI Study

Fast moving developments in Indian retail hold promise for shopper marketing agencies like TracyLocke, which recently integrated its expertise with engagement and experiential marketing agency DDB Mudra Group.

7UP has formed a deal with Alianza de Futbol to launch the Sue

Data allows GameStop's in-store game advisors to address the 10 million participants in the PowerUp loyalty program individually.

Walmart is partnering with "The Avengers" by debuting a game that melds the in-store experience with an augmented reality mobile app, called the "Super Hero Augmented Reality."

The Zippo Manufacturing Co. is underway with its latest sponsorship, handled by Cenergy, called

Mobile devices did a lot more than warm a bench in this year's NCAA tournament. A new study finds that 79% of U.S. fans used mobile to get some kind of roundball content-- rising to 91% reach among 18 to 24 year olds.