Topic | Experiential

The KOOL brand is once again hosting its national spades card tournament. The 15-city tournament, Play On The House Spades Slam, attracts spades players

McNeil Nutritionals woos coffee-drinkers in six cities with on-pack samples of Splenda sweetener. A month-long sampling effort through coffeehouses in

As part of its partnership with The Learning Channel, Home Depot will launch a co-branded direct mail campaign with mail pieces themed to television programming.

ChicagoSimon Brand Ventures will repeat its DTour Live event in 2004, and sponsors Sprite, Delia's and Claire's Boutiques may return. The tour is part

McDonald's Corp. will sponsor skateboarder Tony Hawk as part of its first global campaign "I'm lovin' it." Big Mac gets a presence at Hawk's 29-city Boom

Sony Computer Entertainment will be the title sponsor of the PlayStation2 Road to Voodoo tour kicking off this month on the West Coast. The coast-to-coast

Elite Sampling and Promotion has entered into an agreement with SpaWish, a spa gift certificate company, to distribute product samples to consumers of

Thomas Kemper Soda Co. hits the road this fall to tempt Southern Californians with samples of its craft-brewed sodas. During September and October, the

Scholastic Entertainment and The Kennedy Center are taking the second installment of their Dear America theater series on a national tour this fall to

A Gus Macker 3-on-3 basketball tournament is coming to your community and you've been approached about a sponsorship. The basketball aficionados at your