Topic | Experiential

TO CELEBRATE the 50-year anniversary of rock roll, Hard Rock Caf International has teamed with Pepsi to launch a tour headed to more than 15 cities this

It's growing fast 4,291 stores so far, with another 365 to open this year and a projected 7,000 stores by 2010. It's growing smart: Stores are built in

Volvo Cars of North America is running an estimated $3 million tour and online sweeps to launch its S40 sedan this spring. Volvo partners with Virgin

Celebrating its partnership with NASCAR and its sponsorship with racer Michael Waltrip, Best Western launches the Win With Waltrip bonus offer. The promo

Consumers will soon be able to dine at Blimpie restaurants while shopping at Wal-Mart stores. Blimpie International, Inc. entered into an agreement with

STAYING IN TOUCH The French are renowned for their appreciation of sensory gratification, and now Paris-based company Commac has created a 100% intuitive

Masterfoods USA snackfood brands, Regal Entertainment Theatre Operations and Regal CineMedia have entered into a multi-year marketing partnership to promote

Laundry starch isn't generally the stuff of cowboy lore, but Faultless Starch is playing the niche anyway. The tiny Bon Ami Co. brand hitches up with

In support of the Blimpie Carb-Counter Menu, Blimpie International, Inc. and the International Health, Racquet and Sportsclub Association (IHRSA) have

Poker Web site PartyPoker.com has stepped in as the title sponsor of the controversial Lingerie Bowl airing Super Bowl Sunday after DaimlerChrysler Corp.