Topic | Experiential

2012 PRO Award Finalist: The Marketing Arm for Doritos and the "Call of Duty Rank Up" promotion.

2012 PRO Award Finalist: AMP Agency for Samsonite and the "Samsonite Tough Tour" experiential promotion.

Cisco's 2011 Global Sales Experience conference put social, mobile and interactive tools into the hands of some 22,000 company sales staff from 95 countries. Attendees could manage their agenda via mobile apps, unlock badges for consuming content, attend virtual sessions and even take part in an educational role-playing game, "A Matter of Time".

In-store marketing has grown up into a more impactful, data-driven proposition: shopper marketing. And that means a greater involvement by promotional agencies in designing, activating and analyzing campaigns brands run inside retail outlets, says Karen Gebhart, senior vice president of Ryan Partnership, one of this year’s Top 10 in-store/shopper marketing specialist agencies.

Four million people in the U.S. have hepatitis C and 3 million don’t know it. The unbranded hepatitis C awareness movement was created by Vertex Pharmaceuticals to help spread awareness and understanding of the disease, provide education and encourage individuals who may be at risk to get tested. New York City was selected as a…

There's a lot more news in Facebook-land than just its recently announced financial performance. Nestled within the company's very first earning report and related management call are a number of gems regarding how marketers can best make use of changes the social network is planning. Want a hint? Think mobile, and think it a lot.

Athletes work constantly to strengthen their bodies. In a similar fashion, Chicago-based Revolution uses sports to help brands strengthen customer relationships.

What does it take to get an American to open email marketing messages? A bit more effort on marketers' parts than in other regions, according to a new study from Silverpop.

Kellogg

DCI Cheese Co. uses a steady stream of promotional contests and coupons to bring attention to its handcrafted cheeses.