Topic | Experiential

Jay Jay The Jet Plane Goes On Tour

|  by Chief Marketer Staff

Fans can soon interact with characters from the hit children's television show Jay Jay The Jet Plane in a new way, as the show will soon embark on a 32-city tour. Jay Jay The Jet Plane hits the road with new tours The Jay Jay The Jet Plane Tours ...

Court TV Cracks Open $25K Prize

|  by Chief Marketer Staff

Court TV this week hosted a $25,000 giveaway in New York City to tout its new show Impossible Heists. Impossible Heists winner cracks $25,000 code Court TV set up a "safe" in the Time Warner Center mall near Central Park and invited passers by to try ...

Napster Promoting Service With Cafés

|  by Chief Marketer Staff

Napster is hitting the road to promote the consumer launch of its first portable subscription service. Jen Crisafulli of The Apprentice and Gary Dell'Abate ofThe Howard Stern Show serve up drinks at the Napster To Go Café The tour will symbolize the ...

P&G Tunes Up Spring Break Offer

|  by Chief Marketer Staff

Procter & Gamble is putting a soundtrack to spring-cleaning. Five P&G brands harmonize on sampler CDs Five of P&G's cleaning brands are taking part in Take the Bore Out of the Chore, a spring-cleaning promo that gives a CD sampler with purchase. ...

Seasoned to Taste

|  by Chief Marketer Staff

One month it's Easter baskets and kid videos, the next it's backyard barbecue gear and paper plates. is the top-selling product category for some drug

Tag by Tag

|  by Chief Marketer Staff

The deadline has come and gone. Can you tell a difference? In 2003, retail giant Wal-Mart told 100 of its suppliers to begin installing radio-frequency

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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