Ten seconds or less. That's the amount of time Levi Strauss says it will take to find the perfect-fitting pair of jeans as part of a 12-market tour showcasing its new electronic body measurement system. The Levi's brand is taking the new system, the ...
First-hand experience of a product can dramatically impact a consumer's purchase intent of a brand. We asked folks at top agencies (drawn from the PROMO
ESPN Deportes is giving Latino sports fans in the U.S. 10 million reasons and then some to tune in to its cable TV and radio networks and read its magazine.
A display of sparkling new cars parked in the aisles of the local shopping mall is nothing new. But Cadillac is putting a fresh spin on an old idea by
JVC Company of America has rolled out a nationwide mobile marketing campaign aimed at educating both its dealers and consumers on the finer points of its latest tech products. Running through October, The JVC Perfect Experience Road Tour 2005, consists ...
Big name brands, including Sony Electronics, Geek Squad, Nintendo and Audiovox, are targeting college campuses as part of a 24-city tour to showcase the latest in technology and gadgets. The 2005 TechKnowOverLoad Tour, sponsored by the Consumer ...
Hostess, the maker of Ding Dongs and Sno Balls, is testing a new line of sweet treats targeting Hispanics. The debut of Las Delicias de Hostess is supported by major sampling campaigns at community events in San Diego, Dallas and Phoenix; the three test ...
Though the Chicago Cubs-Los Angeles Dodgers game Monday night will be Wrigley Field's main event, several brands hope to be as sought out by fans as a Derek Lee home-run ball. Schaumburg, IL-based PromoWorks and seven brand clients will take part in the ...
TLC is coming to the rescue of the poorly dressed via an eight-city mall tour to boost its hit show What Not to Wear. What Not to Wear style-support teams are embarking on an eight-week journey targeting area malls to bring fashion tips and ...
NBC's Access Hollywood is teaming up with Verizon Wireless for a three-week, multi-city tour to celebrate the 10th anniversary season of the show. The entertainment show is taking to the streets to showcase Verizon Wireless' V CAST service, ...
