Topic | Experiential

Nordstrom, Inc. is targeting online shoppers with a broadband channel that couples shopping with entertainment.

General Mills has kicked off a multimillion-dollar marketing campaign around its Green Giant frozen vegetable products, reviving the iconic Jolly Green Giant in a first-time sampling effort for the brand.

Walt Disney Pictures and Taubman Centers shopping centers are giving fans of the anticipated The Chronicles of Narnia: The Lion, the Witch and the Wardrobe a chance to experience the film days before its launch through larger-than-life, movie-themed ...

The Country Music Association knows how to throw a party. Just ask the 3,000 to 4,000 people who attended the CMA Post Awards Party at the Marriott Marquis Hotel Tuesday. The invitation-only party, open to CMA sponsors and their guests, fans and ...

The definition of the drive-thru window just soared to new heights. Via a partnership between AirTran Airways, The Coca-Cola Co. and Wendy's International, Inc., a Boeing 737 taxied through a specially designed Wendy's drive thru to bring attention to a ...

The Home Depot, the world's largest home improvement retailer, reported third quarter earnings of $1.5 billion, up 20%, versus $1.3 billion one year ago. Sales increased 10.5% to $20.7 billion. The company also reported a record average ticket of ...

New York City is going country for tonight with the County Music Association Awards, backing the annual show in its first time outside of Nashville with $4.5 million worth of sponsorships. Fourteen leading brands are sponsoring the awards ceremony, ...

Cotton, Inc. and Real Simple Magazine will sponsor a cause-marketing blitz at 105 malls this holiday season. The Real Simple Festival of Giving will run in General Growth Properties' malls this month and next, with tie-ins to local non-profits. ...

The Macy’s Thanksgiving Day Parade, with its huge TV viewership (50 million folks) and live attendance (3 million people regularly brave the weather to line Broadway) has become more than a mere parade. As John Friend, senior vice president, Cartoon Network Enterprises, puts it, “The parade is part of a fully aligned and integrated campaign.”

Old brands can be resuscitated. It all comes down to creating a new audience and, whenever possible, leveraging technology, says Hasbro's Mark Blecher.