Experiential
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Acquisition
Mudd Jeans Launches Curvy Jeans
Mudd Jeans is readying a host of promotions to support its launch of denim jeans for curvy girls ages 15 to 24. The new line, Delicious Curves by Mudd, comes in 17 designs and features crystals, lace trim, embroidery, bleaching and tacking. The …
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Engagement
Simon Malls Tailor Ads to Passersby
Simon Property Group has installed interactive, digital signage in and around two malls in Atlanta and Westminster, CA. The signs pick up FM radio signals in passing cars and tailor the ad’s message to the demographics of the radio station that’s …
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Engagement
Commerce Bank, American Greetings Tap Ladies Who Launch
Commerce Bank and American Greetings have signed as sponsors of Ladies Who Launch, a networking service for women entrepreneurs. Kansas City, MO-based Commerce will use its sponsorship to launch a Visa card designed for women; American Greetings will …
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Engagement
Linens ‘n Things Sells for $1.3 Billion
Housewares retailer Linens ‘n Things is being acquired by a group of investors led by Apollo Management for about $1.3 billion. The Clifton, NJ-based retailer went on the block as part of a strategic review process. Sales fell nearly 4% to $629 million …
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Engagement
The N Heads ‘South’ with Subway Stunt
TV network The N hit the streets of New York City last week to build buzz around its new fall series South of Nowhere, offering consumers free subway rides via branded Metrocards worth $4 a piece.
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Acquisition
Energizer Targets Tuners via DUB
The Energizer Bunny is hanging with gearheads for a hip-hop concert and auto tour next year.
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Engagement
Sainsbury’s Launches Customized Magazine
U.K. grocer Sainsbury’s has launched a customized magazine that piggybacks its participation in Nectar, a popular coalition loyalty program.
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Engagement
Wal-Mart Breaks Celeb-Heavy Holiday Ads
Wal-Mart Stores is getting an early start with its holiday image advertising, but still plans to play up price when the shopping season begins in earnest later this month.
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Engagement
P&G Takes Tide To Go to Martha Stewart
Procter & Gamble wraps up an online sampling blitz for Tide To Go just as the brand appears tonight on The Apprentice: Martha Stewart.
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Engagement
McDonald’s Bids McRib Farewell Via ‘Tour’
McDonald’s Corp. is taking its McRib Sandwich on the road, giving consumers one last chance to taste the product before the company removes it from the menu. The McRib Sandwich, which debuted in 1982 as a promotional menu item, has outlived its original …