Topic | Experiential

Trailer Park, Creative Domain Merge Marketing Firms

|  by Chief Marketer Staff

Trailer Park and Creative Domain have merged to form one of the largest companies handling entertainment marketing services in Hollywood. The merger brings together Trailer Park— company widely known for its theatrical trailers for major motion pictures ...

Citrix Teams up with Event Honoring the Military

|  by Chief Marketer Staff

Citrix Government Systems will donate 750 tickets for military personnel to attend a Jan. 19 NHL Washington Capitals game honoring men and women of the military. Citrix is also supporting the event dubbed "Capital Salute to Military Night" by providing ...

OfficeMax to Close 110 Stores, Open 70

|  by Chief Marketer Staff

OfficeMax, Inc. will close 110 stores this quarter, but will move forward with plans to open 70 new stores this year. OfficeMax also will close five stores in Canada. Stores were targeted for closing based on performance and growth potential. The ...

Bennigan’s Celebrates 30th Anniversary With Irish Bash

Bennigan's Grill & Tavern is celebrating its 30th anniversary by throwing the nation's largest St. Patrick's Day party in March. The anniversary celebration kicks off in late February when the restaurant chain rolls out its St. Patrick's Day Blarney ...

Home Depot Buys Hughes Supply, Chem-Dry

|  by Chief Marketer Staff

The Home Depot will buy construction supply distributor Hughes Supply for $3.47 billion to expand its business-to-business division. Atlanta-based Home Depot will add Hughes to its Home Depot Supply division, doubling that unit's sales to about $12 ...

SI For Kids Scores Soccer Partnership

|  by Chief Marketer Staff

Sports Illustrated For Kids is teaming up with Team Championships International to kick off a yearlong effort that will bring together 750 soccer teams and 4,500 players to attract new subscribers. The three-day 2006 Kick-it 3-on-3 Soccer Shootout Tour ...

Brands Back SI For Kids Snow Search

|  by Chief Marketer Staff

Cartoon Network and Kids WB! have signed on as official sponsors of the 2006 Sports Illustrated For Kids Next Snow Search, a season-long quest to find the best kids (ages 9-13) on skis and snowboards. In its third year, the Next Snow Search consists of ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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