Brands Back Earth Day Events
Natural foods marketers are rallying behind the annual Go Organic for Earth Day promotion as mainstream consumers embrace organic foods.
Natural foods marketers are rallying behind the annual Go Organic for Earth Day promotion as mainstream consumers embrace organic foods.
Packaged goods sales rose a mere 1.6% to $394.1 billion in 2005 in the face of economic uncertainty and Hurricane Katrina.
NBC took to the streets this month to promote its new show, Heist, handing out premiums and driving people to an online sweepstakes for a chance to win $5,000.
Standing out from the crowd, regardless of your organization’s industry, is a huge challenge. One way to meet the challenge is to expose your company’s expertise to prospective customers by speaking at public forums.
The Jones Apparel Group, Inc. said this week its board of directors is considering the sale of the entire $5 billion company.
Shoppers will start seeing network TV in 1,300 supermarkets nationally as CBS takes to the in-store airwaves.
TrueBlue Blueberry Juice Cocktails are sticking to its true colors via major sampling events next month at Bloomingdale's.
USA Network is expanding its Characters Welcome branding effort launching a multi-tiered campaign and a contest that offers viewers a chance to win their own Web series.
Dairy Management, Inc. is already prepping for swimsuit season with a slate of 3-A-Day dairy promotions.
Federated Department Stores this week settled a claim by the New York attorney general over misleading sales promotions and ads.