Revlon’s New Cosmetics Target Women 50+
Revlon is out with a line of makeup formulated for older women in its biggest launch in more than a decade.
Revlon is out with a line of makeup formulated for older women in its biggest launch in more than a decade.
Macy’s will launch an exclusive Martha Stewart Collection of housewares in fall 2007.
GE is invading New York City's Times Square today with a multi-tiered marketing campaign which takes its Picture a Healthy World promotion to the street.
Ace Hardware is joining the ranks of other top brands, including Burger King and Procter & Gamble, in the latest brand integration effort on The Apprentice. Only this time, there's no promotion or new product launch attached to the show. Instead, the Oak Brook, IL-based hardware store chain, which will be featured April 10, is…
Simon malls reprises its Book Blast! kids' promotion and Super Chefs Live! tour this month, while rival Mills malls partners with Minute Maid Co. and Bally Total Fitness for a family health push.
Coca-Cola North America is reportedly launching a retail store in Canada that could be sticking a sharp elbow into Starbuck's coffee pots.
Merisant has begun an election-style bus tour to stump for Equal sweetener, the largest ever event-marketing push for the brand.
Sears, Roebuck & Co. breaks a spring ad campaign this week, while sibling Kmart readies for a new CMO.
Courvoisier is taking its current marketing campaign up a notch, with a sweepstakes that turns the winner into a well-dressed traveler.
Wal-Mart has opened a new supercenter, unlike any it currently operates, targeting upscale shoppers and catering specifically to female shoppers needs.