Topic | Experiential

Skyy Spirits is reading its largest promotion to date in a bid to build buzz and business around its portfolio of spirits.

Dodge is sending nine college students packing for a road trip from their collegiate towns to Miami to promote the 2007 Caliber brand, and to earn money for charity.

Is it a bid against Dunkin' Donuts? An effort to muscle in on Starbucks? McDonald's is trying its hand at some new products, testing specialty iced coffees and bakery goods (think muffins and scones) in a limited number of restaurants in the Northeast.

McDonald's will soon serve up a mega-burger as part of a U.K. promotion tied to the FIFA World Cup.

Sprite is hitting the streets this summer with a host of promotions focusing on its "lymon" taste and a fresh new look.

Dell is opening its first retail store this summer as the kick off to a pilot program that will bring more stores by yearend, according to news reports.

Corona Extra is aiming its sights at the urban market in a partnership with Playboy for a summer-long promotion.

When Chicago Cubs fans hit the stands of Wrigley Field next week for a taste of America’s favorite pasttime, they may end up snacking on some free nuts as well.

No matter how many promotions you’ve done domestically, there’s still a learning curve you need to go through to get a handle on the rules, regulations, and customs of doing business internationally.

Staples has hired Davie-Brown Entertainment as agency of record for entertainment marketing.