Topic | Experiential

Subway is extending its reach to tweens by way of a summer tie-in with Vans. The QSR is building out its kids marketing under new management that took

As it prepared to debut its new video service last winter, Cingular Wireless had a challenge: explaining and demonstrating the everyday relevance of Cingular

Jim Smits has been touring restaurant kitchens and developing recipes, but he has no aspirations to be a chef. Smits is a 20-year veteran of the grocery

Picture this: A young couple sits at a table in an upscale eatery. The two chat quietly over a glass of imported beer. A well-dressed attendant approaches

Ocean Spray is sweetening up the Women's National Basketball Association (WNBA) through a partnership that takes its Craisins sweetened dried cranberries brand courtside at WNBA games and tours, and via a supermarket sweeps tied to the sport.

Cott Corp. is out with a new line of fruit and water beverages for kids—touting less sugar and added vitamins—all tied to some of Disney's most popular films.

Masterfoods USA is giving teens and tweens a new way to enjoy its popular Starburst candy brand via health and beauty products under a new licensing deal with The Bonne Bell Co.

Warner Bros. Pictures is hyping up its upcoming release of Superman Returns with a buzz-marketing campaign around the superhero's iconic "S" shield days before the film hits theaters nationwide June 28.

Federated Department Stores will sell its 48-store Lord & Taylor chain to NRDC Equity Partners for $1.195 billion.

Kellogg Co. will extend its Special K brand into fitness categories this fall with a line of protein-fortified products.