Topic | Experiential

U.K. GROCER TESCO: is rewarding its 13 million...ODYSSEY CRUISES: which operates a luxury cruise vessel on the Potamac River, will...

A little sweetness after a pizza is just the treat that Domino's Pizza is hoping to entice its customers with as it kicks off a nationwide brownie-sampling event tomorrow to introduce its new Brownie Squares.

SUBARU OF AMERICA INC.: is continuing its support of

Sam Adams is going to its customers to find the next beer to add to its Brewmaster's Collection next year.

Free Concerts, a MySpace Web page and a new Jeep Compass are some of the ingredients Jeep is using in a multi-city tour it hopes will drive young consumers to its vehicles.

HBO put a new spin on the old saying, "When in Rome, do as the Romans." In a buzz marketing stunt, the network brought a piece of old-time Roman flavor to city streets to spark excitement around the DVD release of Rome.

Canon U.S.A. is aiming for a picture perfect promotion that has New Yorkers doing double, triple, or quadruple takes as the company serves up Maria Sharapova look-alikes on the streets of Manhattan as part of its U.S. Open tennis sponsorship.

Wal-Mart Stores named Saatchi & Saatchi X as its first AOR for shopper and in-store communications.

Meredith Corp. has formed an experiential marketing group and named sales veteran Dave Randell to run it.

Nearly 50,000 car lovers are expected to take to the tracks in coming months in a Mazda vehicle as part of the automaker's 10-city Zoom-Zoom Live Tour.