Topic | Experiential

DAVIE-BROWN ENTERTAINMENT: named Lori Rayfield...IPSH!: the global mobile marketing agency, has expanded into...

Dentyne gum plays campus matchmaker this fall with its first-ever campus tour and nightlife campaign.

Denny's is revving up excitement around a new scratch-off promotion with Coca-Cola that dangles a chance for customers and racing fans alike to ride along with some of their favorite NASCAR Nextel Cup Series drivers.

ABC is bringing dancing stars to the streets of New York as part of a guerilla marketing stunt to hype up the latest season of its popular show Dancing With the Stars.

The Home Depot is putting on a show this month with a cast of diverse brands.

Life-sized apples, giant kiwis and over-blown grapes will be on the streets "protesting" in Chicago this month and handing out samples of Naked Juice.

Dr Pepper is back to quench college football fans' thirst for $1 million. Now in its 11th year, the beverage maker is giving two fans a chance to win a $1 million cash prize as part of its 2006 ESPN College Pick 'em Game presented by Dr Pepper. The promotion is touted on more than…

Macy's breaks its first national ads and a slate of local events as 400 regional department stores convert to the Macy's name this weekend.

Would you like a pair of eyeglasses to go with those tires?

Levi's brand is on the hunt for a few good faces to star in its spring 2007 advertising campaign, and is hitting college campuses as part of a nationwide search.