Wendy’s Sharpens Focus with $31 Million Baja Fresh Sale
Wendy's International, Inc. said it is focusing its efforts on its main Wendy's franchise with the sale of the Baja Fresh Mexican Grill restaurant chain.
Wendy's International, Inc. said it is focusing its efforts on its main Wendy's franchise with the sale of the Baja Fresh Mexican Grill restaurant chain.
The Home Depot promoted Roger Adams to CMO last week in a management shuffle that separates marketing from merchandising in order to improve both at the store level.
Our company recently received from a sports venue one of the highest compliments possible in our industry.
It's been four months since McDonald's ended its global call to feature everyday people on its packaging, and the campaign is growing legs.
Mercedes-Benz-USA, LLC has planted several of its sedans in Saks Fifth Avenue stores nationwide and is promoting a sweepstakes as part of an initiative to raise support for breast cancer awareness month.
In an effort to reach out to the African-American community, Chrysler is taking its cars to church to preach to the masses via a sponsorship of a Patti LaBelle tour.
Ocean Spray Cranberries, Inc. is readying a Bogs Across America promotion for New York, Chicago and Los Angeles timed to the cranberry harvest season.
Little Debbie, in a marketing partnership with NASCAR, is giving out prizes to consumers who watch its online commercial and correctly answer a question.
Wal-Mart Stores has begun a store segmentation process that will tailor merchandise to a store's local consumer base.
Sesame Street characters are going organic under a new deal with Earth's Best to put some of the show's favorite characters on organic frozen food and baby food products.