Best Western International is set to greatly expand it travel card program offering its gift card in a number of retail outlets, including discount giant Wal-Mart and The Kroger Co., just as consumers gear up for the start of the holiday shopping season.
Consumers will spend nearly $800 on average this holiday season, up 7% from last year—with nearly $100 more earmarked for purchases for themselves.
Eager to avoid the cost of "middleman" sites, hotel Web sites are building an edge: Consumers who are members in a hotel loyalty program more often choose the hotel's Web booking program first.
(Direct Newsline)—Direct marketers must send relevant messages, be responsible, and respect the wishes of customers, donors and prospects, or they will risk becoming irrelevant themselves, said DMA president and CEO John Greco during his welcoming keynote address yesterday.
Denny's is tapping a Halloween theme to give kids an extra treat.
Polaris CEO Tom Tiller is challenging his competitors to a duel in a promotion that touts Polaris' all-terrain vehicles as the toughest ATVs on the market.
Miller Brewing Co. is out with a chocolate lager, adding another layer of flavors to the $9 billion beer industry as it attempts to stave off a consumer shift towards spirits like vodka and rum.
Product sampling is the most influential in-store marketing method when it comes to influencing consumer purchase decisions, and is a reliable option for marketers looking to increase ROI.
BabyGap is putting the call out to moms and dads who think they have the cutest babies as part of a new contest to feature tots in an upcoming ad for the brand.
7-Eleven is ramping up its image in the Chicago area by letting Chicagoans know that apart from being a convenience store, 7:11 is now the new start time for home games of the Chicago White Sox. 7-Eleven inked the sponsorship deal with the Major League Baseball team last week that will run through 2009.
