Kellogg Puts Tunes in 20 Million Pop-Tarts
Kellogg is putting music in 20 million boxes of Pop-Tarts in an effort to court teens.
Kellogg is putting music in 20 million boxes of Pop-Tarts in an effort to court teens.
Wal-Mart Stores has signed on to Project Apollo to study its own in-store media network and its $600 million in traditional advertising.
Cosmetics brand M-A-C and Barbie are partnering for an "adult targeted" project set to launch in spring 2007.
Blockbuster and Burger King, among others, are backing the upcoming release of Warner Bros. Pictures' animated feature Happy Feet with a host of promotions, including sweepstakes and movie-themed premiums.
Volkswagen has moved beyond flower power. It is out with a fresh incentive to drive sales among young people, a tricked-out guitar that can be played through the vehicle's audio system.
When the Miami Heat hits their home court next week in the official season opener against the Chicago Bulls, the Bahamas Ministry of Tourism will be there.
If you are a guy who loves the grungy look, stay off the streets of New York City today. The "Men's Den," a wrapped tricked-out truck, will be prowling the streets searching for guys to lure in for a quick dose of grooming.
Saturn is turning heads in the nation's capital with a $500,000 marketing campaign that includes erecting greenhouses around the city to drive awareness for the automaker's environment-friendly hybrid SUV.
Best Buy is getting a boost from a well-known yellow sponge for a charitable holiday campaign, dangling the chance for New Yorkers to win branded gift cards for solving clues to find SpongeBob SquarePants street teams.
Cannondale Associates released results this week from its tenth annual PoweRanking Survey, and has found retail giant Wal-Mart and consumer packaged goods conglomerate Procter & Gamble take top scores when it comes to meeting consumer and shopper needs.