Shoppers Kick-Back in American Express Lounge
American Express has treated more than 5,000 of its cardmembers to cool perks in an exclusive lounge in a New Jersey mall.
American Express has treated more than 5,000 of its cardmembers to cool perks in an exclusive lounge in a New Jersey mall.
Move over Crest. Starbrite Whitening Toothpaste, a newcomer to a very crowded category, has a date with Victoria's Secret.
Sony Electronics is opening a pop-up store today as part of a major Hispanic marketing initiative. At the store, consumers can purchase electronics and ship them directly to friends or relatives in Mexico.
TBS is building off its "Very Funny" brand positioning to boost an array of Parker Brothers party games via in-store rebate offers and on-air promotion.
A March survey conducted by “Event Marketer” revealed that one-fourth of consumers who attend a marketing event immediately buy the product being showcased.
Nintendo has launched a multi-million dollar campaign to support the Nov. 19 launch of its new gaming system, Nintendo Wii. And other marketers are trying to get a piece of the action.
Wal-Mart is starting the holiday season in the black with positive third quarter sales, and is banking on its Christmas marketing strategy to keep the registers ringing.
Call it a twist on sampling. Procter & Gamble is opening a public restroom in New York City's Times Square Monday where it is putting rolls of its Charmin Ultra toilet tissue to the ultimate test.
Beginning in January, four airlines will send out 20 million e-mails inviting their customers to watch online ads in exchange for airline miles.
Travelocity, which last month launched a loyalty program for its VIP customers, is entering the gift card business.