Topic | Experiential

American Express may be doing a little more entertaining this year. The firm will decide by March whether to expand a pilot program to put upscale lounges

Are you ready for some football? Brand marketers have been for months, but they're no longer thinking only of Super Bowl Sunday. Many have expanded from

A kosher juice maker is hosting an unusual sampling program to a very targeted audience this New Year's Eve.

Kraft Foods is warming up its mobile beach trucks again this year to bring a bit of South Beach to nine cities.

It's not every day you'll find high school students volunteering to take a test.

Choice Hotels International has named Greg Brown as vice president of the company's Choice Privileges rewards program, a new post.

ABC usually is going to great lengths to promote its latest comedy Knights of Prosperity: It's dropping wallets.

Reactrix Systems is bringing its distinctive interactive displays to malls nationally through a series of deals the media company struck last week.

I remember once reading, “A brand name is more than a word. It is the beginning of a conversation.” This certainly is true when it comes to hand-to-hand game-day sampling.

Mars Pet Care Co. will launch a high-end pet food brand next month with a slate of in-store promotions and a TV and print campaign