Topic | Experiential

Rival coffee chains Starbucks and Dunkin’ Donuts are launching two separate coffee giveaway days to incent both loyal patrons and new customers to come into their stores.

The Boston City Council plans to conduct a series of workshops on guerrilla marketing to resolve problems the city encountered with two recent campaigns conducted there.

The well-known Huggies brand has launched a line of sun care products for youngsters with a multi-million dollar campaign.

Arby's is going country with a sweepstakes and instant-win game offering the chance to win one of nine trips to the Academy of Country Music Awards.

Glaceau is pitching new Vitamin Water products at a top Spring Break destination this month.

ABC is hitting the road Monday with a tour and dancing contest to promote the second season of its hit show Dancing with the Stars.

Strawberry Shortcake has struck a deal to help sell strawberries to kids.

Got a cough? Forget the doctor. Go to a grocery store. That's right. Medical clinics are springing up in supermarkets, mass-merchandise outlets and drug

Do you know what happens when you combine one cotton candy jelly bean with one lemon jelly bean? You get pink lemonade. It may sound somewhat complicated,

Ordinarily, the launch of a new grocery chain would be good news for packaged goods marketers. But that's not the case with Tesco. The U.K. retail giant,