Topic | Experiential

MATTEL: has signed a deal with Oasys Mobile Inc. to expand its distribution of mobile games titles to include Barbie, Uno, Magic 8 Ball and Max Steel.

Movie Gallery and Major League Baseball Properties have teamed up in a promotion to will send fans to the game four of the 2007 World Series.

McDonald’s is taking on the competition with a new menu item—a super-sized burger. And by indications so far, the product is a hit.

Macy’s is out with a new marketing effort that targets college-aged students to promote its American Rag fashion apparel brand for young women.

Burt’s Bees has launched an educational tour and educational tourthat is moving across the U.S.

Coca-Cola plans another launch. This time it’s Diet Coke Plus.

Subway restaurants has extended its healthy eating theme with a bike giveaway.

Silk Soymilk and Kashi discovered a new spot to get people buzzing about its products—the office.

Virgin Megastores has set the lineup for its Virgin College Mega Tour, shifting to hip-hop from traditional rock.

Nickelodeon went big for its first-ever retail sponsor for the Kids Choice Awards, signing Wal-Mart for the event.