Disney Hypes Up ‘Ratatouille’ Cheese Tour
Walt Disney Pictures and Pixar Animation Studios are generating excitement around the upcoming film “Ratatouille” with a multi-city tour that lets fans get up close to the characters and storyline.
Walt Disney Pictures and Pixar Animation Studios are generating excitement around the upcoming film “Ratatouille” with a multi-city tour that lets fans get up close to the characters and storyline.
Del Monte Foods is entering the energy drink business. Bloom Energy hit stores shelves this month, promoted as containing antioxidants, nutrients and a full serving of fruit.
Malibu Rum has named Vital Marketing as its agency of record for the Hispanic market. The experiential marketing agency will be tasked with creating a multifaceted national promotions program for the beverage, made by Pernod Ricard USA.
Kraft Foods and Six Flags are readying an on-pack promotion that gives discounts on entries to the theme parks.
Brian Cornell has resigned as executive vice president-chief marketing officer of Safeway Inc. so he can look for a chief executive post at another company.
On May 19, an untold number of 90-year-olds will gather in downtown Salisbury, NC, to help celebrate the 90th anniversary of Cheerwine, a cherry soft drink sold mostly in the south.
The Nielsen Co. is going national with the first in-store media measurement service, with data available to participating brands by yearend.
Kraft Foods is opening shop on Second Life today. The company is using the popular virtual-world Web site to showcase 70 new products as part of its sales pitch to retailers at the annual industry convention, the Food Marketing Institute show, which runs May 6 though 8.
Diet Pepsi has been given a new look, and is out with new TV spots that take direct aim at competitor Diet Coke
Procter & Gamble has given 7,000 Canadians a makeover in the last few weeks at its Look Fab Studio.