Topic | Experiential

Hot Tamales candy is on tour sampling its new mint-flavored candy and interact with college students.

A new campaign from Adidas and Pepsi invites sports enthusiasts to tell their personal stories and win a day with David Beckham or Laila Ali.

Diamond Food Inc.’s Emerald brand is using coupons to boost summer sales of its products. And it appears to be working.

Sara Lee Food & Beverage is pushing its whole grain bread products with an out-of-home and sampling campaign to persuade people to make the switch.

New Orleans Charlotte guard Chris Paul is giving back to his hometown of Winston-Salem, N.C. and Octagon is organizing sponsors to support the effort.

The Great Atlantic & Pacific Tea Co., Inc has signed a licensing agreement to operate Starbucks stores in select A&P locations in the Northeast.

In the shadow of the U.S. Open Tennis Tournament, Lexus will run its own virtual tennis tournament in New York City’s Rockefeller Center this week, with a Lexus lease as the top prize.

Celebrity athletes have taken some serious hits lately, getting caught in any number of unflattering situations. And marketers who've chosen them as sponsors

If Ardea Beverage has its way, grocery shoppers will be on the hunt next month for a can of soda that can be exchanged for a family vacation. The company

Jimmy Dean is about to hit the road to sample its products.