Electronic Arts and Coke Zero are running a virtual football tournament on college campuses and online, leading to a finals competition at the Rose Bowl. The EA Sports National Collegiate Athletic Assocation Football Challenge presented by Coke Zero ...
Kimberly-Clark Corp. has teamed up with My Gym Children’s Fitness Centers to promote the company’s Huggies brand in 170 outlets nationwide with samples, coupons and signage.
When Subway was seeking ways to increase weekend traffic and draw families in to increase check sizes, it found a teammate in Little League squads for national and local promotional punch.
Levis Jeans boosted sales at Sears stores by teaming up with the Vans Warped Tour for a promotion that played on young adults love of music and fashion.
Saputo Cheese USA Inc. is partnering with Crayola for an on-pack promotion with its Frigo Cheese Heads brand.
Corner Bakery is kicking off a week-long “Get to Know Your Neighbor” campaign in which will hand out 10,000 travel mugs—one for a patron and one for a neighbor.
Expanding on a program to offer parking services to cycling enthusiasts, Kryptonite will install bike racks in four U.S. cities over the next several months.
Marshalls is hitting the road in a red Stilletto vehicle to spread the word about its new its Shoe MegaShop, the newly redesigned shoe department. Teams of Shoe Divas dressed in bathrobes and wearing the high heels are traveling to five cities handing out branded shoeshine mitts, which contain game pieces. Each game piece can…
A documentary-style video advertisement marking Neiman Marcus’s 100th anniversary on YouTube is getting mixed reviews from Web site visitors.
In a new spin on sampling campaigns, Kashi Co. is letting people trade in junk food for one of its more nutritious products.
