Topic | Experiential

Basketball may be perceived as an American sport, but the National Basketball Association is looking to expand its international profile in a series of

The Home Depot is making changes. The home improvement retailer is cutting back on its use of in-store signage to reduce noise and clutter.

Digital Media is adding a fresh dimension to the in-store experience.

Jones Soda Co. has introduced a new Seattle Seahawks-branded beverage line this week.

Cabco USA, Inc. is adding seven-inch display screens to shopping carts that will offer everything from product demonstration to promotions.

Kellogg’s has launched an on-pack book offer targeting children of military personnel

George Weston Bakeries has launched a national merchandising program around a new Boboli product that includes recipes, coupons and healthy-living tips in-store.

Langers Juice Co. is pushing an on-pack sweepstakes tied to the DVD release of “Naruto The Movie: Ninja Clash in the Land of Snow.”

The National Retail Federation is predicting that holiday sales will rise 4% this year to $474.5 billion.

Nissan and Hanes are hitting the road as co-sponsors of the ESPN Gridiron Blowout Tour, a college campus tailgate excursion expected to draw 1 million fans.