Short Cuts
The U.S. Patent and Trademark Office has awarded Catalogixx LLC a patent for its direct mail and catalog customization software system.
The U.S. Patent and Trademark Office has awarded Catalogixx LLC a patent for its direct mail and catalog customization software system.
Meeting planners need a lot of practical information, and the industry standard of text-light ads works against the advertisers.
The U.S. Postal Service is tightening rules for the mailing of certain types of packages. This rule change could possibly affect some types of direct mail fulfillment.
The Ellowyne Wilde Summer 2007 catalog captures the spirit of its moody namesake doll, who is given to sentiments such as
A Roswell NM Honda dealership had intended to include only one $1000 grand-prize winner among the 50,000 scratch-off cards it mailed to prospects.
Postmaster General Jack Potter reiterated his call for expanding contract delivery of mail before a House panel Thursday.
Today we meet Sharon Traina, vice president at Conrad Direct Inc. and a hands-on list broker. Her mother was a marketing director and worked with lists, which Traina says influenced her choice of career.
The Romanian Direct Marketing Association (ARMAD) blasted the country's postal company for its decision to raise rates by 60% starting next month, according to the Bucharest Bursa.
The Communication Workers' Union, the U.K. postal workers organization, said Wednesday it plans to step up its strike against Royal Mail.
Let's face facts. The focus of the average prospect is not on your marketing piece. It might be on their job, or their mortgage, or their spouse.